About Us:

Augie is a complete pet store for all the pet animal needs in India. We design, develop, promote, and supply sustainable pet animal products and services. Augie offers a wide range of innovative and quality pet care products to our prestigious pet owners.
Augie is an online, Direct store/Franchise stores and an omnichannel. Where we offer a wide array of pet supplies including food, Healthcare Products, Medicine, Vaccines, other pet products and accessories.

Job Description:

The job covers the entire process of managing and directing a Complete Area Sales & Marketing force to achieve sales and profit goals.
As a self-starter designs and recommends online sales programs and sets short & long terms sales strategies
Creative and strategic thinker with a strong customer orientation. And having high level of attention to manage multiple, competing priorities simultaneously.

Skills:

Sales & Distribution knowledge preferably with Pet Industry, E - Commerce Industry, FMCG industry exposure & basic understanding of Digital Marketing.

Duties and Responsibilities

• Directs an e commerce sale and overall sales of the Company force to achieve sales and profit goals
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• Presents sales, revenue and expenses reports and realistic forecasts to the management team
• Managing and executing promotional campaigns.
• Providing analysis and reporting on metrics such as weekly / monthly sales by department, new product sell-through and offer code performance
• Designs and recommends online sales programs and sets short- and long-term online/offline sales strategies.
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Coordinate and achieve sales objectives for assigned Target audience by brand and pack on a daily basis.
• Recruiting, Managing and Developing Team & Keeping them motivated by providing guidance & monitoring performance.
• Drive Relationship with customers through the team of Market growth representative and Account Developers to ensure sustained business.
• Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment

Responsibilities:

• Have a decent understanding of how an ecommerce & online transactions work
• Manage merchandising and product changes on website
• Collate and monitor key metrics on traffic, engagement & sales
• Managing product inventory, maintaining inward & outward etc.
• Compiling daily sales data as per payment gateway and platform backend
• Identify & manage web platform related aspects with designer and developer
• Reconciliation of logistics, delivery & payments processed
• Coordinating with digital marketing and social media agencies as required
• Catalogue and listing uploading of the products on e-commerce website
• Ensure Customer Invoicing is being processed seamlessly
• Return Policy Management
• Handling all customer queries on the website
• Coordinate with logistics partner and manage delivery SLA’s (service-level agreement i.e., level of service expected by a customer from a supplier) and returns
Operational:
• Highly ambitious and high hunger for success; Strong motivation; Ability to prioritize and multi- task; Ability to quickly identify and provide resolution on issues.
• Continuous travel within the designated area at 80% Travel in a month
People Development:
• Carry out on job trainings with sales executives to improve sales target achieving skills.
• To motivate the team to deliver more than their belief.
Customer Services:
• Communicating with customers regarding product quality enrichment and new product development.
• Boosting new product sales by addressing customer need and issues through continues rapport building.
• Evaluate and monitor customer complaints & review the feedback of all concern and take corrective steps.

KPI’s

• Average order value
• Gross profit
• Conversion rate
• Shopping Cart Abandonment Rate (CAR)
• Shopping Cart Conversion Rate (CCR)
• Cost of product Sold (COPS)
• Achieving sales & profit target on time
• Customer management / Customer Complaints and corrective actions
• Effective Decision making and target Management
• Strategic thinking
• Market expansion
• Product Knowledge
• Budget Management
• Communication & Negotiation Skills
• Leadership

Experience

Preferably

• Proven ability to drive the sales process from plan to close
• Strong business sense and E-Commerce, Pet Industry, FMCG industry expertise
• Prior experience in a similar role. Experience within digital marketing is a plus.
• Excellent mentoring, coaching and people management skills
• Zoophilist is an added advantage.